Various statistics were expected to change frequently after the initial launch. We built a custom, one-page Content Mangement System (CMS) allowing non-technical staff to quickly manage individual pieces of content.
Animated elements made the content more dynamic as the user scrolled down the page. Using elements that move, fill and shift allowed us to focus the user's attention and present a more engaging narrative.
In addition to the beautiful design, we were able to increase interactivity through clickable elements. Things like audio, video, iconography and text were uncovered to add another layer of depth. This turned users from passive browsers to active explorers.